Paid Social Media Manager
Job description
Paid Social Manager (Freelance / Day Rate) – Fashion eCommerce
The opportunity
We’re partnering with a globally recognised fashion retailer known for its distinctive aesthetic and strong eCommerce presence. As the brand enters an exciting new phase of growth, they’re looking for an experienced Paid Social Manager to take ownership of performance strategy and execution across key social platforms.
This is a hands-on, commercially focused role where you’ll manage significant budgets, collaborate with creative and media partners, and drive measurable impact on customer acquisition and online revenue.
The role:
Reporting to the Senior Paid Media Manager, you will lead the day-to-day management and optimisation of paid social campaigns across platforms including Meta, TikTok, and Pinterest. You’ll also oversee agency performance, contribute to strategic planning, and ensure campaigns are aligned with wider marketing and trading objectives.
Key responsibilities
Execute and evolve the global paid social strategy to drive high-quality traffic and new customer growthManage and optimise multi-million pound budgets to maximise efficiency and ROASAnalyse performance data Oversee and collaborate with media agency partners to ensure strong delivery and alignmentWork closely with creative and design teams to test and scale high-performing assetsPlan and coordinate campaigns across internal teams and external partnersBuild relationships with platform partners to leverage new features, betas, and opportunitiesDrive continuous testing across formats, audiences, and buying strategiesStay up to date with platform developments, trends, and regulatory changesWhat we’re looking for:
Proven experience managing large-scale paid social campaigns in a retail or eCommerce environmentStrong analytical mindset with a deep understanding of performance metrics (ROAS, CPA, CAC)Hands-on expertise across major paid social platforms (Meta, TikTok, Pinterest)Experience working with and managing media agenciesCollaborative approach with the ability to work cross-functionally with creative teamsCommercially driven, results-focused, and comfortable working in a fast-paced environmentStrong communication and stakeholder management skillsDetails
Contract type: Freelance / contractDay rate: Competitive, dependent on experienceLocation: Hybrid (London-based preferred)Start: ASAPIf you’re a performance-driven Paid Social specialist with a passion for fashion and eCommerce, this is a great opportunity to make a tangible impact within a high-growth brand.
Salary: GBP 400 - 600 per day